Our process


We always make sure we understand your business needs well before we start working on your design.  Every website should have very specific goals like getting new leads or making new sales, and those goals need to be incorporated in the design strategy from day one. Having a great looking website that doesn’t rank well in search is useless.  Having a high traffic website that doesn’t convert leads is equally pointless.



Just like in marriage… communication is the key to a happy web design experience.  All clients are set up with access to a project folder in our task management software where you can see all the moving pieces of the project.  From here you can comment on all tasks and we keep a log of all communications.  You’ll have a dedicated account manager to work with every step of the way.



With your business needs in mind, we start to design the graphics for your site.  We know who your competitors’ sites are, who you need to look better than, and which sites you admire.  This wraps up into an initial concept that we bounce back and forth with you.  While we sometimes nail it the first try, we’ve done as many as 10 versions and won’t stop until you say “Wow… I want that”!


Its easy to change up designs while they are in photoshop, and much more time consuming to make changes later, so we always spend as much time as necessary in the strategy and design stages to ensure we nail the scope first time.  



After you sign off on your design mock-ups, its time to get coding!  Here the really technical nerds take over, slice things up and get the graphics integrated with the WordPress framework.  Any custom software components are either built or integrated until you have a fully functioning website up on a development (test) server.


More about WordPress: New York Times, CNN, Forbes and Reuters – the list of clients reads like publishing dream-team. More than 68 million websites use WordPress, making it the world’s favorite CMS platform.  We build your website on top of WordPress giving you access to world class content management tools which make it incredibly easy to create new pages or modify existing ones.  As it is an open source platform, the developer community is the largest in the world and gives us access to a huge library of tools to make your website incredible at a very low cost.


Branding and customization: We will tailor WP admin area completely according to your site needs. Custom login page with your logo, custom menu items according to your site layout, easy to use site options (adding scripts in header and footer, managing home page options, etc.) and intuitive page creation will all contribute to anyone being able to edit your site content without technical knowledge needed.


Content blocks system: Our own ‘content blocks’ system will give you the ability to easily create any number of different pages. Content blocks come with tabs, accordions, galleries, video and wyswyg editor included, other custom blocks that will be added to your website according to your needs. All content entered will automatically be responsive and display nicely on mobile devices.



While we’re working on software development, we’ll give you some homework for content creation.  We’ll need help with things like what you want to say on each page.  Not sure?  Use our writing team to interview you and we can also write all content on your behalf.  The king of search engine optimization is still content, so having deep, rich, unique content that is optimized for both your users and search engines is extremely important.  



We’ll get you a test site to really play around with.  From here we start to layer in all your content, and work with you to refine any of the rough edges.  Once you are completely happy with your site, we’ll then move it from a test server over to your live site domain.