Having trouble gauging if your event marketing campaign is successful?

ticketZone can help you gain insight into your campaigns with powerful, in-house web analysis tools, such as

• integration of third-party tracking tags on Google Analytics and Google Adwords
• Adroll remarketing that allows you to reach out to more customers through a comprehensive ad campaign

With these powerful web analysis tools that you can set up through ticketZone, all of your data will instantly be at your fingertips. You can track trends and web traffic, predict sales, and use data to close customers based on their habits and interests. All of these elements together will boost your online sales exponentially.

The significance of using third-party tracking tags

• You’ll stop flying blind. Using third-party tags allows you to control your Google content network. Meaning, you don’t have to rely solely on Adwords reports to find out where your web traffic is going and how they got there.
• Learning how to expand your advertiser base by learning which channels are/aren’t working. Also, you’ll become adept at better understand the value of your inventory, with increasing your overall ticket sales (revenue) being the optimal goal

Narrowing down where your web traffic is coming from will help you determine exactly where your campaign is/isn’t working. It’ll save you the guesswork on initiatives such as ad placement on social media (potentially saving you money, as well). You can also learn which pages on your site are most effective (high traffic) and least effective (low traffic), and later work to overcome low traffic volume.

Getting up to speed on Adroll remarketing

Adroll can extend your ad campaign reach greatly, with its 30+ inventory sources. This pushes your target past only Google inventory, giving you more bang for your buck. Through Adroll remarketing, you can keep previous site visitors in your view by pushing relevant ads to them across the web or when they search on Google. This combats the frustrating problem of “out of sight, out of mind” by giving you a second (or third) chance at turning more visitors into buyers.

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Make a difference in your event marketing campaign today

Beat your competitors by understanding how to make your event more attractive online to visitors. By understanding your data, you’ll eventually develop a robust event marketing plan that is foolproof.

When you set up your ticketZone account, you’ll have the ability to access ticket sales stats, affiliate tracking, and social sales tracking, so you can see exactly where sales are coming from in real time.

If you need further assistance, a ticketZone account manager can start working with you today to get you using these invaluable tools to measure web traffic, and much more.