Case Studies

Check out the in-depth case studies below to learn how we can drive real results for you too.
How Lumaze went from 0 to +30K organic clicks in less than 3 months with local SEO

Lumaze Christmas (known as Glow Christmas in Canada), is a light festival that brings joy to families across Canada, USA, and Europe. Every year, thousands of people join their immersive holiday experience, take incredible pictures, and visit the local market. Since 2017, Lumaze has been creating memorable experiences for audiences of all ages.

MyZone has been working with Glow/Lumaze for the past 4 years on different locations in North America and Europe.

The Challenge

Lumaze has been working towards good brand recognition across the US, but some audiences still weren’t familiar with the brand in certain locations like “the Queen City”. Through organic marketing, we were tasked to generate awareness and engage a fresh audience with the set-up of a new Lumaze location in Cincinnati.

Lumaze Cincinnati was open from November 26th to December 30th, 2021. We had only 1 month to build the mini-site, and just 2 months to start seeing organic results, before the start of the event. We had to produce results…fast.