The Nightclub Marketing Conundrum

Nightclub marketing strategies are always changing and the rate of change is accelerating every year.  This creates a big challenge for marketing managers of nightclubs as they often struggle to stay on top of all the new marketing channels.

In the past (pre-Facebook era), club marketing used to be as simple as handing out flyers, taking out some newspaper ads, negotiating a few radio sponsorships and hiring street teams.  Four to five marketing channels and you were golden.  Now, you need to be on top of Snap Chat, Instagram, Facebook, Twitter, Google Adwords, remarketing, Bing, web usability, mobile responsiveness, viral contest, iPhone apps, video marketing, online ticketing, Google analytics, conversion rate tracking and about million other things.  Nightclub marketing managers just do not have the possible bandwidth to do it all, and most can’t afford to hire all the talent needed to oversee a full plan.

We call this the nightclub marketing conundrum, and you are not alone if you are feeling overwhelmed trying to stay on top of it all.

Enter myZone.  Established in 2001 under the brand, later as, myZone has been specifically designed over 14 years to help you, the nightclub marketing manager, look like a rockstar while allowing you to maintain some resemblance of work/life balance.  We’ve worked with thousands of nightclubs and know your business inside and out.

How does it work?

Well step 1, you contact us, and we’ll set up a needs analysis with one of our nightclub marketing experts many of which have been in the game for over 10 years.  We spend 60 minutes on a video conference call combing through your existing marketing plan and identifying opportunities to improve.  Through this meeting we also educate you on industry trends & best practices.

After the meeting we’ll put together a sexy looking nightclub marketing proposal that you can either work with us on, or take it back in-house and pretend the ideas were all yours 😉


Some of the more popular nightclub services that we help our clients with include:

… and that is just the start of it.  We also provide:

  1. Online Ticketing: We know how to help you make more money from online ticketing.
  2. Web development: We’ll show you how to better turn your web traffic into new customers.
  3. Printing: We help clients with their event ticket, drink ticket and wristband printing.
  4. Design: We also crank out kick-ass event flyer/poster designs while you are still sleeping.

We also understand that most nightclubs don’t have big marketing budgets and often can’t afford to work with traditional advertising agencies.  With offices in Canada, The United States, Croatia, Argentina and India, myZone leverages on-shore and 3 levels of offshore experts to give you powerful nightclub marketing expertise at rates cheaper than you could do in house.

Ready to get started?  Contact us and we’ll help you get the most from your marketing dollars and free up some of your time to get back to the more enjoyable parts of your career, like drinking on the job, grinding down your suppliers and recruiting people based on their appearance.