There’s no need to say how vital it is for ANY event promoter or nightclub to be on the internet. We all know that nowadays, we open up a web browser to find out almost anything, including which parties to attend or which bar/nightclub to head to on the weekend.
So, if you want to get your event or venue noticed, you best be online, and if you want your event or venue to stand out from the millions of others, then you best have a well-designed and well-functioning website.
What we aim to do in this brief article is take you through the most important things to consider when your coming up with nightclub website design ideas, so you can reach as many people as possible and stay one step ahead of your competition.
The tips we include here apply to a variety of different website types, whether for single events, recurring parties, or a single venue, so make sure you keep it handy for any time you plan on creating a new website.
myZone’s Top Nightclub Website Design Tips
Nightclub website design tip 1: White Label Ticketing
White Label Ticketing is extremely important for improving your eCommerce conversion rates. When customers start on one particular website and then get randomly ‘bounced’ to another site, they can be scared out of a sale because they lose trust in the security and authenticity of the websites they are visiting.
This is a common problem in online checkouts. For example, a customer may be browsing the website of a particular event and decide to buy tickets. They add the tickets to their online shopping cart and proceed to the checkout where they are taken to a different site to finalize their purchase. What is shown to happen in these scenarios is that a percentage of customers will back out of the sale because they lose trust in the websites as they are being randomly bounced around the internet.
Obviously, this may not be a problem for big-name trusted brands like Amazon.com and Paypal. Customers are less likely to back out of a sale when Amazon passes them over to Paypal, because they are familiar with the brands and trust them. However, when a event or nightclub website bounces a customer to a random ticketing company who they may not be familiar with, they do run a risk of losing a potential sale.
What White Label Ticketing does to combat this is create a shopping cart/checkout page that looks identical to the website of your event or nightclub. This greatly improves your eCommerce conversion rates because it builds and maintains trust between your customers and your brand, and ensures a smooth ride from the beginning to the end of the online purchasing process.
By creating a shopping cart/checkout that looks identical to your website, White Label Ticketing is also a great way of increasing the online presence of your brand. Having your brand present on all parts of your website makes it look bigger and better , and helps to build and maintain your customer’s trust in your company.
Nightclub Website Design Tip 2: Search Engine Optimization (SEO)
If you’ve ever tried to come up with some nightclub website design ideas, then you are undoubtedly aware of the importance of Search Engine Optimization (SEO). It’s pretty simple; you want your brand/event/venue to be among the first results when customers search for a keyword that’s relevant to your site, regardless of what search engine they use.
There are literally hundreds of ways to improve the SEO of your website, and there are entire books and chapters written about all the factors that contribute to your SEO rating. From 2001 until now we still get over 75% of web traffic directed to our website from search engines, so we invest a lot of time in understanding exactly how SEO works.
When clients approach us with questions about how to improve their SEO, one of our biggest suggestions to them is to create lots of interesting, engaging and unique content on their website. Producing lots of content is literally like going fishing and casting multiple lines rather than just one. By doing so you are creating more and more opportunities for customers to be directed to your website by a search engine because it features relevant material. Also, search engines will rank you according to how much different content your site has that’s relevant to a specific keyword, making it super important to create content that is relevant, fresh, and unique.
Some event promoters and websites tend to copy identical content into multiple places on the internet which can actually be damaging to their SEO ranking because Google and other search engines penalize websites that feature duplicate content. You’ll most probably have seen this when you’ve run a search in the past and received a message from the search engine telling you that, in order to provide you with the most relevant material, some results with similar content are not being shown. Well, you definitely don’t want that to happen to you, and the best way to avoid it is by producing lots of unique content.
Another great way to improve the SEO of your website is by using software or plugins such as SEOPressor. This software allows you to specify the keywords that your page or content should be optimized for, and runs constant analyses of your SEO score, while giving you suggestions on how to improve it. For example, SEOPressor may tell you that your keyword density is too low, or that it is too high and that you are at risk of receiving spam penalties from Google or other search engines. Or, it may tell you that the Alt-text of your images does not contain the keyword that you are trying to optimize for.
This is extremely useful and effective because it means that your are constantly aware of your SEO score, and what to do to improve it. Furthermore, using a tool such as SEOPressor puts you in control of managing your website’s content, rather than leaving you waiting around for a response by a developer.
Nightclub Website Design Tip 3: Synchronizing Your Website and Social Media Channels
It has become extremely common and recommended for event promoters and nightlife professionals to use social media platforms for marketing as well as a separate website. Most companies will have Facebook, Twitter, Instagram, and Youtube profiles which they use to immediately engage with their audience/customers. Or, some promoters/venues may be hosting multiple different events and hence have multiple websites that they are managing simultaneously.
One of the biggest challenges our clients face when managing numerous websites or social media profiles is keeping them all updated and in sync. It can be extremely time consuming to upload photos to different Facebook accounts or make sure that each one of your websites feature the updated event flyer that you just got your hands on yesterday. Furthermore, you want to make sure that your entire audience, whether they prefer to use Facebook, Twitter or Instagram, have all the correct information and access to your events so you can sell as many tickets as possible.
That’s why whenever our clients are brainstorming nightclub website design ideas, we highly recommend that they choose a service that synchronizes all of their social media profiles and websites. It is quite common for websites to feature Facebook or Twitter integration that will automatically update your social media profiles if you update your website, and we believe this is a must for any professional in the industry.
It is also possible to create websites that will synchronize your Facebook photo galleries with the galleries on your website. This is an extremely useful tool for nightlife professionals that are constantly uploading high-resolution photos to engage their audiences on social media, and saves our clients a lot of time. They only have to upload photos once, and they immediately show up on all the relevant channels. This is also a great way to keep their content rich and unique, and we consider it a must-have for any website.
Nightclub Website Design Tip 4: Multi-Platform Response
With the rise of smartphones and mobile apps, having a website that is responsive across all platforms is essential. According to the Pew Research Center, as of May 2013 63% of adult cellphone users in the USA use their phone to go online, and more than 30% of mobile internet users use mostly their cellphone to access the web, rather than a desktop or laptop computer. Given those facts, it’s pretty hard to ignore the importance of having a nightclub website design that is responsive on all mobile devices.
Optimizing your website to be fully-functional on multiple platforms provides a range of important benefits. First of all, it ensures that the site is user-friendly regardless of the browser or operating system your customer is using.
User-friendliness also improves eCommerce conversion rates as customers feel more inclined to buy tickets from a mobile platform, and because the mobile site features all the same functions as the desktop/laptop version.
Having a user-friendly site is also extremely important for your SEO ranking. For example, Google and other search engines monitor user behavior to see how much time they spend on your website or how soon they hit the back button, and compare these results against other sites competing for similar keywords. Therefore, a super-responsive mobile website that is optimized for all operating systems, where users access and find exactly what they’re looking for will also play a huge role in improving your SEO.
With so many people relying on their mobile device to access the internet, it is super important that you stay ahead of the game. Your website needs to be optimized for every kind of browser out there, and every kind of platform. That way you can ensure that, regardless of whether your customers use Windows, Android, IOS or some other operating system, your website will look great and feature all the same functions as if you were accessing it on a computer.
Final Thoughts on Nightclub Website Design
As we have taken you through what we consider to be the most important nightclub website design principles, we hope you have a clear understanding of what your next website should include. This is obviously not a complete list, as there are a number of things that make up a great website. However, we believe these are must-haves for anybody in the industry.
All of the websites we design feature all of the principles we previously mentioned. We use White Label Ticketing to create an online store that looks identical to your website in order to help you increase your eCommerce conversion rates, and all our websites come with SEOPressor to help you improve your SEO. All of our websites are also synchronized with your social media channels and are optimized for all current platforms, which means it’s easy for you to keep in touch with your audience and up-to-date.
At myZone, we also combine a great mix of on-shore and off-shore development, which gives us the upper hand in producing websites quickly and at great prices. We have a great team of extremely talented web developers working in Croatia who are extremely quick and responsive to all your needs. Given the time difference, this also means that you can contact myZone today, and probably have your first round of mockups or responses ready by the time you sit back down at your desk tomorrow.
At myZone, we specialize in supporting event producers, which means we have an in-depth understanding of the industry and what our clients need in order to stay ahead of the game. Having over 12 years of experience, we have perfected our ability to provide a common set of components that every event promoter is looking for in their website, regardless of the event they are hosting. Therefore, we have built up a huge code base that allows us to create custom sites that include everything we’ve previously mentioned in very short time frames and for a fraction of the cost of other companies.
So, we hope you have a good idea of what your next event/nightclub website needs in order to maximize your ticket sales and success. We invite you to contact us with any queries regarding nightclub website design ideas or development, as a quote is always free.
What do you think?
Post a comment below and let us know some of your top nightclub website design tips!